Remembrance Day is near to the hearts of STARS founder Dr. Greg Powell and his wife Linda. From Dr. Powell seeing a war zone up close to Linda’s grandfather serving at Vimy Ridge and receiving a Military Cross, the Powells’ have a heartfelt connection to Nov. 11. Watch the video above to hear them tell it in their own words.

On Nov. 11, we bow our heads in silence and pay tribute to our great soldiers and veterans, many of whom made the ultimate sacrifice to ensure our nation’s freedom. We are forever thankful for the brave, selfless and tireless efforts of all military personnel, past and present. Lest we forget. #RememberThem